Tom Salmon, CEO of open innovation firm The Bakery, operates at the point where corporations, startups, digital and technology intersect. He talks about breaking new ground. 

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VIDA chairman Peter Cowley, who changed the face of digital content at companies including Endemol and co-founded agency Spirit Media, talks about the evolution of content. 

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Dave Morrison, partner at top entertainment accountants Nyman Libson Paul, talks about routes to creative financing, informed by his entrepreneurial background in DJing and club promotion.

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Simon Andrews, the man behind Addictive and Mobile Fix, shortly launching the European arm of award-winning US agency Media Kitchen, talks about what the digital future holds. 

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