VIDA launched in 2018 with a mission to help the startup media sector in the UK to solve the scale challenge - growing audience, building revenues and finding investment for growth. With the launch of the VIDA Next-Gen Media Network we're going one step further, working directly with our network in tackling the most fundamental issues facing our industry today.
For the past two years, we’ve been profiling Next-Generation Media businesses in the UK - the creator-led, content-powered startup and scaleup businesses disrupting and redefining the media and publishing business model.
What can niche publishers, content creators and community-led brands learn from media corporates? Last week the VIDA team headed off to Portugal to find out at the first FIPP International Media Congress since 2019. Much of the talk focused on the next digital age - and the strong message was of the benefits from closer collaboration.