VIDA launched in 2018 with a mission to help the startup media sector in the UK to solve the scale challenge - growing audience, building revenues and finding investment for growth. With the launch of the VIDA Next-Gen Media Network we're going one step further, working directly with our network in tackling the most fundamental issues facing our industry today.
Read MoreFor the past two years, we’ve been profiling Next-Generation Media businesses in the UK - the creator-led, content-powered startup and scaleup businesses disrupting and redefining the media and publishing business model.
Read MoreWhat can niche publishers, content creators and community-led brands learn from media corporates? Last week the VIDA team headed off to Portugal to find out at the first FIPP International Media Congress since 2019. Much of the talk focused on the next digital age - and the strong message was of the benefits from closer collaboration.
Read MoreSo much of the coverage of NFTs is around digital art, profile pics but for the 4th Crypto Curious session curated by VIDA for Soho Works, we wanted to explore some of the more commercial applications and businesses being built around NFTs.
Read MoreFebruary’s VIDA x SohoWorks Crypto Curious session was a deep dive into the topic of Non Fungible Tokens (NFTs) kicking off with a 30 minute explainer on what they are, how to buy them, where to buy them and a list of do’s and don’ts.
Read MoreICYMI… back in December 2021, VIDA Founder Mark Maddox and Strategy Partner Kevin Sutherland spoke to FIPP about the state of UK Media Startups, including the investment landscape, business model and revenue trends and what’s next for what we call Next-Generation Media brands.
Read MoreThe VIDA x SohoWorks Crypto Curious session was a dropin for SohoWorks members discussing blockchain, NFTs, Crypto and all things Web3. The five main takeaways were...
Read More…unlike the industrial-sized, industrialised and mass-marketed brands & media businesses that went before, Direct to Community business models enabled by technology are built from, around, for - and with - communities of like-minded people who play an active role in the development of the brand, the products, the content and they directly inform the strategy of the business.
Read MoreAt the start of February 2021, The Hustle, a next-gen media business focused on startups, business and tech announced it was being acquired, in signature style - BOOM! The Hustle is getting acquired!
The real story is who the buyer is: Hubspot
Read MoreNext-Generation Media brands (NGMs) are diversifying beyond traditional revenues with ‘Direct to Community’ products and services. To launch the Vida Media podcast in February 2020, we spoke to three inspirational founders of startup media businesses who have turned a personal passion into a successful, growing business.
Read MoreAs we move into 2020, the team at VIDA have had rare a chance to catch a breath - and to catch up on our reading.
And one of the things I’ve had my head in this week seems worth a share as it gives a pretty good summary of the UK startup economy right now, with particular emphasis on the organisations that exist to help business to launch, grow and scale – the accelerators, incubators and, increasingly, startup studios.
Read MoreCan you find the fun in funding? Finding investors can be a tough, time consuming journey that usually starts with convincing friends, family (and fools) to help you kick-start your venture. But a fast-growing trend to help you scale your fundraising is equity crowdfunding.
Read MoreIt’s the principle that many Direct to Consumer (DTC) brands are built on; take an established market or product and reinvent it. Make it better, faster, cheaper, more convenient…by going direct. And it’s obviously working.
Read MoreThe new generation of DTC brands offer B2B and startups a blueprint for success. Every business wants to be in position where they have a direct ongoing relationship with their existing customers, plus prospects, employees and investors. So how can B2B steal some of that DTC swagger?
Read MoreWhat’s a Bonsai Brand? We delve into the rise of content-powered brands and why they’re grown in a ‘different’ way.
Read MoreWe’re backing Casquette! The content-powered women’s cycling brand has built a worldwide following. We’re now working with the founders as it expands into a global lifestyle brand, including at the London Bike Show.
Read MoreI recently took part in the annual Digital Publishing Summit organised by the Association for Online Publishers (AOP). I spoke at a session focusing on innovation in digital publishing.
Read MoreIt’s a year since we launched VIDA. This is a point at which you can look back on not only what’s been achieved and what hasn’t, but most importantly what you have learnt.
Read MoreCarolyn Dailey is the founder of Creative Entrepreneurs, the movement she launched in January 2016 at No. 10 Downing Street. We talked to her about what inspired its development, creativity in the UK and plans for 2018.
Read MoreNicole Yershon is not only an influential intrapreneur, she’s also a best-selling author. Her book Rough Diamond is the latest step in her mission to give people of all ages the opportunity to change and realise their potential.
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